B2B Business Growth with Email Marketing, Cold Calling, SEO & Google Ads
Looking to grow your business in Columbus? Learn how with help from local experts in lead generation, email marketing, cold calling, SEO, and Google Ads.
Learn simple ways to increase your website SEO to get found and outrank your competitors. Also cover “proactive” lead generation for finding new customers using LinkedIn and other free online directories.
Learn how to generate interest by automating mass emails without ending up in spam or spending money on software. Also cover simple strategies for follow-up calls with people who “click” on your emails.
1) B2B Lead Generation, topics include:
– Understanding Verticals and Niches
– Large Companies Vs. Small Companies
– Using LinkedIn, Facebook, and Google Maps
– Web Scraping and Affordable Outsourcing
2) B2B Email Marketing, topics include:
– Creating Concise Emails That Convert
– Optimizing Your Signature
– Gmail “Mail Merge” and HubSpot “Sequences”
– What To Do with Opens and Clicks
3) B2B Cold Calling, topics include:
– Warming Your Leads and Narrowing Your List
– Creating a Cold Calling Script
– Cold Call Examples
– Affordable Outsourcing to Set Appointments
4) Website SEO, topics include:
– “Top-of-the-funnel” Calls-to-Actions (CTAs)
– Keywords and Backlink Gap Analysis
– Meta Titles, Descriptions, Images, and SCHEMA
– Google My Business and Online Reviews
5) Google Ads, topics include:
– Google Ads Vs. Google Ads Express
– Setting Up and Segmenting Campaigns
– Understanding Different Ad Types (Text, Map, Display, Video)
– Targeting Your Email Lists (Full Circle Strategy)
Speaker: Dustin Pearce
Dustin is a Small Business Marketing Expert at Makeshark in Columbus, Ohio. Dustin has worked with local companies to increase SEO 414% and grow online sales by over $500,000 annually. Previously Dustin helped build national brands like Hulu, Kroger, Huffy Bikes, and Orbit Gum.