Growth Track Lab: Better Understand Your Customers And How To Reach New Customers Through Your Digital Marketing
Increase your SOM (service obtainable market) by researching Google search keyword terms. In this session, we will signup for Google analytics and learn how to get the most from the keyword planner tool to create a comprehensive list of Google search keywords that might be helpful for your business and then illustrate how to preen that down to a manageable set of “winnable” keyword terms. In this session, you will learn what your customers are actually searching for when they are ready to buy!
All our workshops focus in on a strategic marketing issue and then include a “how to” Lab where we show you how to apply these changes to your website and social media. Anybody that is savvy enough to write an email or post to social media will be able to implement our suggested improvements.
Growth Track Labs are FREE for Growth Track Members, just use the discount code that was sent to you or contact Cultivate for your code. Not a Growth Track Member? Signup here! (Matt will supply link)
Who should attend:
- Any entrepreneur wanting to reach more customers through their website and social media
- You should be willing to invest several hours a month into improving your sales & marketing
- The principles discussed in the Growth Track presentations are applicable to any business owner but our member labs are intended for those with a WordPress Website. The Growth Track membership includes our complete digital marketing toolkit with a WordPress website for those that do not have it or are looking to have a better site.
- Bring a Laptop for the Lab!